MR. ABRAR HASAN
Abrar Hasan is the Chief Executive Officer of National Foods Limited (NFL), the leading multi-category food company in Pakistan. He has actively pursued new market opportunities and delivered successful strategies to drive NFL’s vision, focusing on continuous innovation, highest standards of quality and superior consumer value. Recognizing the vital role of information technology in business development, Mr. Hasan brought about an IT revolution in the Company by implementing SAP and its other value added modules like SUCESSFACTORS, which have brought about greater operational efficiency. Being a staunch supporter of Corporate Social Responsibility, he assisted with the launch of the Aagahi Adult Literacy Programme (AALP) within National Foods Ltd. in collaboration with The Citizens Foundation (TCF), which aims to equip under privileged men and women with basic literacy skills.
In 2007, he spearheaded the development of a Sustainability Strategy of the company, which is today guiding all business functions across the board. Focus is laid on the value chain, particularly in the case of red chilies where farmers are given training to improve quality and increase per acre yield of the crop. This has resulted in collaborative work with Pakistan Agricultural Coalition, to institutionalize the supply chain for chilies, ultimately resulting in trading of Red Chilies on the Pakistan Mercantile Exchange (PMEX).
With a strong emphasis on UN SDG number 5 of Gender Equality, Mr. Hasan is an advocate of retaining top talent through Family Friendly Policies by ensuring female staff has options such as on-site Daycare and telecommuting. The business impact of such initiatives is monitored through IFC, a member of the World Bank Group, where a case study was published on National Foods.
As a visionary and marketing leader, Mr. Hasan has addressed audiences of a diverse section of marketing organizations, conferences and seminars, educational institutions, and various publications. He has appeared on several business TV talk shows discussing the business environment and economy in general. He has received numerous accolades, including Marketing Excellence Award 2008 from the Marketing Association of Pakistan (MAP), and the Best Work Place Award 2015. He is member of the Board of Directors of various strategic forums like the Associated Textile Consultants, Cherat Packaging Ltd, Pakistan Business Council, The Heath Foundation and Engro Friesland Campina.
Mr. Hasan currently resides in Karachi, Pakistan, and is a graduate of the Krannert School of Management at the Purdue University in Indiana, USA.